Overview of the dairy market in Central and Eastern Europe
CEMI prepared a full-scale overview of the dairy market in key countries in Central and Eastern Europe and Southeastern Europe. It provided insight for the strategic implications of the entire value chain – starting from the production of raw milk and ending with the wholesale distribution and retail of dairy products.
CEMI used various research techniques and sources to gather the necessary inputs, which is a significant feat in the typical data-scarce environment in the region. However, the real added value came from the fact-based analysis of the data and the resulting insights regarding the optimal strategies in the regional dairy market.