CEMI boasts a unique market analysis approach and know-how developed to cope with the data-scarce environment of the region. Among the market analysis services are:
- Market entry preparation – a full-scale overview of the market entry options, including assessment of market size and its segments, driving forces, analysis of historical changes and future expectations. Furthermore, market players and their market shares are analyzed to get a deeper understanding of the competition. The regulatory environment, pricing and other key market-defining factors are also considered in order to assess different market entry scenarios and their profitability.
- Market operation efficiency analysis – summary of operational strategies of market players, comparison of strategies with those deemed ideal in the given situation, and industry and company specific operational efficiency analyses.
- Competitor analysis – in-depth analysis of competitors’ general and location specific business model. Analysis of general and location specific strategies, and forecast of expected potential changes in light of market trends. Assessment of competitors' value proposition, and comparison with industry specific value propositions.
- Benchmarking (comparative analyses) – analysis of value propositions, customer experiences versus idealized value propositions, and comparison of service levels in and across industries. CEMI also has huge experience in creating industry specific benchmark tools, ensuring continuous data inflow into tools, and maintaining/developing benchmark tools continuously based on feedback and/or usage experience.
- Market life-cycle – evaluation and analysis of the current life-cycle of the market, based on which the optimal strategy may be developed.
Project track-record